Beautillion is the celebration of the achievements of African American young men. It is a formal presentation of a select group of high school seniors, much like Cotillion is for young women. Each Beau is chosen in recognition of his demonstrated achievements in academics, sports, the arts, community and church involvement, leadership, and his overall commitment to the advancement of African Americans. All Beaux must plan to continue their education at a college or university. Beautillion is the culmination of an 8-month college readiness program designed specifically for the selected participants.

Monies raised for Beautillion will cover costs for hosting the event, scholarship awards for participants, and a portion of the proceeds will be donated to local charities selected by the Beaux. The charities must be 501(c)3 organizations that help improve the lives of children.